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Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising...
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A facebook cover picture is worth a thousand words
A perfect cover picture works as a magnet to attract people to a brand’s Facebook page, therefore it must be visually appealing, and include the use of bright graphics, a quote or motto, or a unique...
View ArticleA look at the online retail space in India and how women are driving it
Studies by Fox Business have shown, as one might expect, that women effortlessly rule online retail in the apparel and accessories category, accounting for 71% of dollars spent, as well as in the toys...
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Pointers for Positive Pinterest Practices
With approximately 25 million users globally, Pinterest has become increasingly popular, especially among brands. Piqora recently released a whitepaper on a set of best practices for Pinterest. Here...
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